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The promotion is targeting a kind of people related to the company activity such as the oil companies their promotion prog. the benefit is especially to the puncture shops / car drivers since the publicity is for all people, IN general, that way the publicity is more important.
Some businesses categorize a set of promotional and product related activities in the following cost category, and they are responsible for the responsibilities of both departments.While advertising generally refers to controlled and costly messages in various media, promotion is referring to costly and free marketing activities such as sales and advocacy for a variety of activities.
promotion is only going through with few peoples. but the publicity going more than that. publicity will going through with whole society.
Publicity is the one of promotion methods.
Publicity has the ability to influence the general taste of the consumer and the ability to persuade,
Publicity: Is a GENERAL advertisement of your product and services to say I am here.
Promotion: Is an ongoing advertisement with detailed features of development of your product and services to say I am still here
For the promotion is the determination of the culmination of a certain idea is a first step before the propaganda as a promotion of the idea of reducing water consumption as an example of this idea then need to propaganda, whether publications or advertisements...
what I understood from your question the promotion in WASH not in sale world for exampel what i know from my previouse experence that the promotion is the main part to immprove the knowledge and practisis to immprove the behaviour change , like if we will do hygine promotion session on hand washing so after several sessions and meet the community you must have impact :) I know your question is much related to sale but thats what we are working on on the humintirian sector
