أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
It's related to the "Blue Ocean Strategy" effect. Nieche markets tend to have much less competition, which means it's relatively easier to distinguish your product from competing products.
From there, and after establishing your brand, you'll be in a better position to compete in larger markets with more players.
