How do I determine how much I can or should spend to improve customer experience?

We can determine that we have a good customer service  by seeing the same customers, going back and always patronizing your business. With this we should continue the same services or you can ask or make survey to the clients or customers on what area still needs improvements. 

'' can't speak specifically, but I can say that companies that focus on customer service spend less on marketing and choose to spend more on customer service.''

'' Can’t say about the exact spend by companies. But considering the fact that customer service is backbone of a company’s success, that would surely be a big figure. Customer service is the key differentiator that stands any business apart from the crowd. In order to excel, a business must deliver a top-notch customer service. For that businesses deploy many tools and dedicated support teams to handle customer grievances. This costs a lot. However, some smart companies keep their support costs under control by outsourcing customer support. Key areas that are outsourced are tech support, customer support, email & chat support, social media management etc.''

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Hello Ms. Lana,

We should not restrict ourselves to time which will directly impact the overall experience of the customer. We need to spend time as much as possible to resolve customer's query or to meet customer's requirement

Hi Lana, thank you for choosing me to share to you my knowledge regarding customer service. Being in this kind of industry for so long, there's no exact or specific time that you can spend to improve your customer experience. As what I have learned and continously applying until today, what I always make sure when dealing with different kind of people, first, I made sure that I am Physically, mentally and emotionally ready in facing or dealing with them. Because once you are fully ready yourself which means it's easy for you to know what your customer need, your customers issues and you know how to deal and resolve them. And also be empathetic rather being sympathetic, with that I assure you, you will provide them a 100% Customer Satisfaction. Hope I have answered your answer to the best of my capability. Thank you