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It should be according to the Organo gram of the Organization where the hierarcy of the organization is defined and everybody know to whom they have to report and what role they have to perform in the organization.
How to create an internal comms strategy from scratch Imagine you are entering a company that doesn’t have an internal communication strategy. Where do you begin? These seven areas are a good starting point and once you build up a picture of your company using this checklist, it will help you create the strategy that’s the most appropriate for your organization.
Here are seven starting points:
Structurewhat is the structure of the company? Organizational charts can help provide an overview and give you clues. A key source of research to investigate structures and help you identify what your company is can be found in Professor Henry Mintzberg’s research which defines organizations into categories.
Why is this important?The structure of a company impacts internal communication as it determines whether the company is best suited for formalized and hierarchical communication or whether it has an open atmosphere. Rachel’s Tip: You can gain insight into structure by reviewing employee survey results to see whether employees think different departments communicate well with each other.
An organization's productivity is increased with effective communication strategies. It states what the company expects from the employees, and what the top management will be doing in return. It provides people with a specific direction that they can work towards, principles that they need to stick to, and clearly defines the processes required for accomplishing the job.
Every business has to spend time, money and effort on effective communication strategies toward their employees, whether when launching a new management system for performance, a new program for payment, or just to share the company's values and mission.
In other words, communication strategies are about the alignment of communication with the goals of the business. Companies do not have a face, but they do have an image, which they need to maintain by consistently delivering to their customers. A company's employees are the means by which its services and products are actually delivered; therefore, it is vital for employees to know what the company wants to achieve. It is necessary for them to be aware of what they need to accomplish - in terms of both the brand image of the company and goals.
In addition, a good communication strategy is not just about addressing employees. Guidance should be provided to the people who are responsible for the implementation, along with tips which they can use in sharing the message. It should be focused on all the levels of the company - from the top to the bottom.
A hilarious video on internal marketing strategies. I always joke with people that a mechanic fixes his car last… I suppose the marketer often forgets to position their products and services internally before putting the word out!
Read more: What's your Internal Communication Strategy? | Marketing Technology Blog http://www.marketingtechblog.com/internal-communication-strategy/#ixzz2j9qGPgMq Under Creative Commons License: Attribution Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook
based to the company size it will be different ,
but i think the best way of good work and good results is communication and envloved people that work together ,
and managers should play key rules to manage organizational behavior and communication ,
There are two sides to strategy in internal communications. In the first instance there is the organization's strategy — what it hopes to achieve and how it plans to go about achieving it. That strategy will be supported and, to some extent, delivered through effective internal communications.
In this context internal communication can help on several different levels:
Secondly, and more importantly, internal communications needs a strategy of its own. It should be positioned more than a simple plan of tactical interventions in support of business activities. The strategy should consider the following:
The strategy will inform the best way to organize effective communications.
Internal Communication strategy means how an organisation communicate within the organisation where day-to-day operations are being performed. Who should be responding to whom and when. Usually front line managers are responsible for internal communication with employees and management. ''You can search more about it on wikipedia or some search engine.''...;)
Internal communication policy and strategy should be explicit, clear and transparent.
It should be either managed by HR or Corporate Affairs, communication dept, It should be centralised and to be managed through Intranet channels (only access to internal staff) . One point of all information access platform.
Mr. Ashraf:
Greetings .... question did not understand its meaning so much please clarify what is meant because I am interested in the quality of that ask you what it contains great meaning and usefulness .. Please clarification You all thanks ..
Internal Communication – also known as Employee Communication – is at its most basic, facilitating strategic connections and conversations within the organization. This communication takes place between leaders, managers and employees – or peer-to-peer, from leader-to-leader or employee-to-employee,
According to my judgement, IC strategy is developed in order to increase the effectivenes of communication within an organization. There are two strategies as mentioned here already. Hope this helps and hope all is well. Thank you.
Nitin
