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It is like you are pushing a certain force & then they double this force to be pushed by the same person. oo much hyperlink is not a good option.
Yes this can certainly help you to market your content and infact this is digital marketing and this is the same model by which billions of dollars are spent every month on facebook, google, instagram etc because big websites and social media channels have customers base who regularly use that platform and if any content is made visible to any such or other website with a CTA to land on brands website this can create wonderful results in terms of brand awareness, communications and even useful bsuiness in the form of conversionss. So it can help in marketing the content.
