What are the importance of 4 P's and 4 C's for plan the Marketing Strategy for a new product?

The4ps and4 cs are most important when launching a new product or an old product in a new market.

·         Pricing would depend upon whether the strategy is to penetrate the market with a low price or raise the price , sell on benefits and create a  high end niche market

·         Product should not be old wine in  new bottle

·         Promotion-For penetration marketing mass media like newspapers or TV should be chosen

·         Place has lost significance now. You can buy from the store or over the internet.

·         Pricing and promotion would depend upon the type of customers

·         Cost – The firm should be able to break even soon and make at least normal profits in the long run

·         Communication or media would depend upon the profile of the customers. If the customers are young and  tech savvy internet is going to play a major role.

·         Conveyance – should be the most  economical. It would depend on the strategy. Is it for market penetration or just skimming the market.

I would consider them very important but not as the final strategy but as factors to consider while developing the strategy. A marketing strategy may or may not include action points on all4p's and5'c but a good marketing strategy would definitely consider the effects on all of them.

people , place , prize and product are the important four P's in marketing

4p and4C plays an important role because -

price, product, promotion, and place

consumer, cost, communication, convenience

as its is defined as a compass model it totaly depends NWSE

need , wants, security and education (product education to consumer)