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What is the biggest advantage of internet marketing over traditional marketing? Is it cost efficiency, target marketing or interaction/feedback?

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تم إضافة السؤال من قبل Ashish Mishra , Senior Product Manager , Bovian Healthcare
تاريخ النشر: 2013/05/15
Faizan Ahmad
من قبل Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)

Just imagine how many people go online for each & every day for various reason.
Some have to go for online for work, others say they go online to socialize and still few goes for shopping online.
There is huge number of people searching for specific things and because people share their specific requirements search provides them a high quality answer to their needs.
It is the new means for business owners to reach their target market.
Biggest advantage of online medium over traditional is because of the reason mentioned below: Cost Efficiency Can you imagine just how much you would need to place a TV commercial, a newspaper ad and promoting your product via air i.e radio.
Its also very broad, untargeted marketing.
Internet marketing can be so much cheaper as there are barely any production or transmission costs, and it is so effective primarily because it is targeted specifically to the online user searching for an item at the time they are interested.
Instant Feedback Another great thing is that you can get the feedback of your target market in a snap.
They can comment and ask questions about your post very quickly.
That way, you can communicate with your customers faster and the sooner that you convince them to purchase the product or service that you are promoting, the better.

Ziyad Al- Ramly
من قبل Ziyad Al- Ramly , CEO Office Manager , luxury world - al Sahwa.ge

Biggest advantage is the great diversity that is possible to find it user ..

vaibhav mishra
من قبل vaibhav mishra , Co founder, Manager marketing and finances , ThegiftsFactory.in

Internet marketing is pro in all of these3 parameters (cost, effective targeting and interaction). But beyond these3 there is a key attribute which makes internet marketing so efficient i.e Dynamic analytics of ongoing campaign. You get to see live events like at what time your ad was mosty clicked, what was age group which was attracted to certain adv or what was next action they took just after watching your adv. This power of analytics has never been with tradition marketing efforts. A manager with understanding of internet marketing tools can be two times more efficient that a old school manager in gaining traction to his business.

Ghina Said
من قبل Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE

I think it is a combination of all three and I would add the greatest benefit there is: Real time tracking.

Manu Sankar Das
من قبل Manu Sankar Das , Associate Director, Brand Marketing , Redbus

I personally think that the biggest advantage of internet marketing is its ability to target your customer directly and to measure the return on investment(ROI) on your marketing expenditure.
The success or failure of your marketing efforts can be found out easily and also corrective measures can be taken ,if required, to improve your marketing efforts.
Also, its possible to do all this without the help of an external agency.
You can actually manage the whole process on your own or with the help of your in-house staff.

Hossam Abbas
من قبل Hossam Abbas , MARKETING SPECIALIST , Aviation Services

Marketing is all about measurement, and this is the core value of Digital Marketing as all, cost is not really that low in case of huge brands which needs to invest heavily for brand awareness anyway, and internet marketing will not keep the low cost in the future with all infrastructure and development needed to maintain a top presence online.
Targeting future will be toward mobiles more than regular computers.

أمير محمد محمد مصطفى
من قبل أمير محمد محمد مصطفى , senior sales , Kemet Corporation - CAD/CAM/CAE systems

target marketing , I think It's the best advantage because you can target a lot of coustomer at the same time from differnt place ..

Muhammad Tahir Iqbal
من قبل Muhammad Tahir Iqbal , Brand Executive - E-Commerce , zafco

Connectivity, real-time tracking, cost effectiveness, reach and so on...

Zubair Ahmed
من قبل Zubair Ahmed , Assistant Manager , Riasat Ishtiaq & Co

Real time feedback is the biggest advantage out of these three. but the rest of two are equally important

sara elgyar
من قبل sara elgyar , supervisour , كرييتيف لادارة الفنادق والمنتجعات

First, create ideas and the implications of the new marketing gain after skills for the development of Internet Marketing next to the presence of some of the proposals, which can be traded through marketing, but for efficiency Vtkon efficiency of high quality and that if the degree of marketing convincing the client and through the interaction of the client and provided the service

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