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Internet marketing is pro in all of these3 parameters (cost, effective targeting and interaction). But beyond these3 there is a key attribute which makes internet marketing so efficient i.e Dynamic analytics of ongoing campaign. You get to see live events like at what time your ad was mosty clicked, what was age group which was attracted to certain adv or what was next action they took just after watching your adv. This power of analytics has never been with tradition marketing efforts. A manager with understanding of internet marketing tools can be two times more efficient that a old school manager in gaining traction to his business.
Real time feedback is the biggest advantage out of these three. but the rest of two are equally important