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Ads which are not necessary and cause of lie are may be misleading of marketing. in my view Marketing is an art of tell people what exactly things are. And it's all depends on you how to sell product with Marketing. All you need is to do make some strong strategy. I mean an example which I found on searching Google the AD of DURACELL and its slogan is (LAST EVEN LONGER) so hope you understand. Peoples are not fool they know CELL has a life in end it will useless. There are more examples but in end all are same. Marketing mean lead you company sky high from your act.
Thanks for your question. At first I need to edit my resume. Actually I have long experience in performing multi-facets jobs in different organizations including governmental at national and international levels and large business firms in Bangladesh.
You may find my answer to your question as follow:
What I learnt from my long career, sitting on the both sides of the table (desk) that the word “Business” is the organized approach to deliver the product or service to the targeted client/customer with the goal of earning revenue.
Marketing is everything an organization does to facilitate an exchange between the organization and its customers. The word “Marketing” covers many aspects/entities starting from concept to disposal of products or services. If you see all components of comprehensive marketing efforts you will find in addition such as public relations, media planning, product pricing, distribution, sales strategy, aftermarket support, market research etc. The simple concept that marketing is the every way you touch a prospect or customer.
It also includes lot of smaller variables, everything from how your receptionist answers the phone or customer-care responds to customer’s query, to how an order is fulfilled, to the positive or negative call about your product or how you as a sales persons face the dissatisfied customers. All marketing elements must work independently as well as interdependently. You have to also consider that there are a number of competitors in the industry. Their antennas are working day and night to find out the fault/misinformation about the competitor’s product. Many multinational companies employ specialist including legal adviser to monitor competitors’ advertisement, product information on the pack etc.
So, any incorrect/ fabricated information about the product/service or organization is passed down to the client through any variables of marketing activities intentionally or erroneously will be termed misleading marketing. For example I can consider firstly: the Four-wheeler industry, for one ton pickup, customers were informed through catalog that the fuel consumption per liter of operation on the paved road with certain pay load is 9 km per liter (kmpl); but actually it goes 7 kmpl on the paved road. Secondly: Likewise another example is the ingredients with percentages of baby food shown on the pack is lesser than the prescribed level by WHO; but actually found by the competent authority of the country much above the safe level which is injurious to baby’s health. The third example: for generator spare parts sales, your organization communicated through customer-meet program to provide three months warranty to certain items; but in some cases when you need to provide the warranty, you are unable to carry out it.
The effects may not be surfaced immediately but the client will come to know it through many ways. At that customer will lose their trust up on the product, brand and also on the organization; that will create a negative impact for the organization in the industry and stakeholders. Some organization may provide misleading information about their assets and liabilities prior to going for Initial Public Offer (IPO) for attracting potential shareholders.
I hope my above answer will satisfy your query.
What is misleading advertising?
Under the Consumer Protection Act 2007, advertising is seen as misleading if it
involves false, misleading or deceptive information that is likely to cause the average consumer to
act in a way they might otherwise not. Advertising may also be considered misleading if important
information that the average consumer needs to make an informed decision is left out. Misleading
advertising covers claims made directly to consumers by manufacturers, distributors and retailers, as well as
in advertisements, catalogues, websites etc.
Examples of misleading advertising
A false claim about the characteristics of the goods or service,
e.g. – a product is a different colour, size or weight to what is advertised.
The price or way the price is calculated is misrepresented,
e.g. – products are advertised at sale prices, but turn out not to be.
The way the goods or service are supplied is misrepresented,
e.g. – free delivery is advertised, but the delivery actually involves some sort of fee or charge.
Any aspect about the advertiser is misrepresented,
e.g. – the business is presented as being a member of a trade association, when they are actually not.
The advertisement creates a false impression about a product or service, even if the information given is correct.
Any important information is hidden or left out.
Forms of advertisement
Remember that advertisements may take many different forms, such as:
Press advertisements in newspapers or magazines
Television or radio commercials
Posters telling the public about an event or concert
Digital advertisements on websites or mobile phones
Websites
Shop signs (giving information unique to a particular shop)
Sales/direct mail letters
Faxes of promotional material
Catalogues
