أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
IF YOU WANT TO YOUR BRAND SAFETY YOU MUST MAINTAIN THE SAME BRAND QUALITY ,IMAGE ,TO MAKE BRAND EQUITY ALL EQUAL FEATURE TO MAINTAINED AT SAME LEVEL
the responsability of secure brand safety is someone else or brands
Depending on the brand and the influance it has on other brands if exist or on the BRAND owners, by any fact the (brand) it self should be the number 1 responsible for it's safety by producing a qality brand, to hold it's stock value if publishers try to raise the value with addtional media, publishers play a role in providng the safety for the brand when talking about the brand and pushing it with other brands that offer same value, other publishers might try to effect the safety of the brand, if the brand like (coca cola) for example might involve someone else to secure the brand due to the fact that (coc a cola) brand has an influance on many local factors where brand is located and non-local to publishers loation as it's a brand that is provided in multi markets.... then for the combined intrest of share holders and investors for brand world wide to assign safety to someone else