What are the best tips to launch a campaign targeting kids and parents?

Focus on what end customers need, specially quality, price, presentation, what core message behind comp agn

I think that the best campaign for such a target should be based on emotional marketing, which means show to the parents the benefits of your product or service to their kids. as well as how it will take that relation between the two of them to the next level. and make it more and more solid 

Products or service with due care of the future of children is the only way

The first Step is knowing and understanding your target Audience very will What makes them happy and enjoying and engaging with your ad What makes them not happy or feels you are poring Define all the do and donts and keep them in mind when you creat a Marketing content Foucus on the emotional and funny things and never go deep with logical content You have to very clear when you set the campaign gools.. Is it awearness or branding or generating sales or educating customers Based on the above and keeping in mind the available budget to be used in the campaign you can start doing the plan and choosing the advertising channels and How much you will spend on each one