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please keep in mind cost effectiveness and other sales factors while answering the question
the free or retail sale is done directly with the consumer so it will directly create the image of the product and the brand and ensures the maximum desired building (cash)against the sale to the companies it is also a good technique but with delayed harms (differences of system of payments of the companies)
Retail sales create a brand image of your products or services in the eyes of buyers or consumers. Companies or industries used this strategy to grab the maximum market share which ultimately resulted as a desired profit.
corporate sales also good but not sure for earning of targeted profit.