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What type of segmentation does "PRIZM" show?

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تم إضافة السؤال من قبل Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
تاريخ النشر: 2013/10/30
Rehan Qureshi
من قبل Rehan Qureshi , Financial Consultant , Self Employeed

PRIZM is a Nielsen segmentation system that combines66 demographic and behavioral segments including14 social groups based on affluence and urbanization and11 lifestage groups based on affluence and lifestage. Learn where your best prospects shop, which brands they prefer, which magazines and newspapers they read, which TV, cable or radio shows they prefer, where they go on the Internet and more. PRIZM is ideal for clients who are large marketers with extensive customer databases, businesses looking to expand and choose new locations, companies interested in direct mail, agencies and marketers looking to find the right media mix and companies looking for ad content direction.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

PRIZM is a powerful marketing-segmentation system from The Nielsen Company that combines detailed demographic, geographic, and consumer-behavior data.

Menerva Melad
من قبل Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

PRIZM is a powerful marketing-segmentation system from The Nielsen Company

sachin sood
من قبل sachin sood

Indepth analysis and market research is required to make a product succesful. In order to achieve this using PRIZM segmentation plays a imperative part as companies can utilise it to gain consumer insights know about the competitors in the market.

It is ideal for large marketers who are looking to expand to new territories.

Nitin Chandran
من قبل Nitin Chandran

Life Style, Grographical and Demographical using U.S. Census data (every10 years)

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