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We can say that "CCDVTP" is a new Marketing Theory ( Philip Kotler)?

Philip Kotler is a well known marketer and professor at Northwestern University in Chicago. He has written and co-written multiple books and textbooks for thousands of students. I personally have two and let’s just say, he is credible. The Strategic Marketing mantra that Kotler talks about is "CCDVTP": C: CREATE. C: COMMUNICATE AND D: DELIVER. V: THE VALUE. T: TO THE TARGET MARKET. P: AT A PROFIT. Three basic activities required for a SUCCESSFUL FIRM. CREATING VALUE = PRODUCT MANAGEMENT. COMMUNICATE VALUE = BRAND MANAGEMENT. DELIVER VALUE = CUSTOMER MANAGEMENT. Product Management: It’s is an OPEN technology, outsource the best technology from outside open technology or open technology. Brand Management: Brand management is Packaging. It’s a PROMISE. It's all about MIND share, HEART share and now it's SPIRIT share. Customer Management: Have a database of Customers. It's just dealing with the date base, a database management. But according to the GURU, you have to meet with the Customers and share his thoughts and CO-CREATE new value to your product. There is a radical change in the thought process of marketing; a new evolution of thought process has come along this new Marketing Mantra. So you, what do you think and say?

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تم إضافة السؤال من قبل Chehou OUSSMANOU Şeyhu OSMAN , African & Middle Est Business Development Manager , Acibadem Healthcare Group
تاريخ النشر: 2013/10/30
IRPHAN GHANI
من قبل IRPHAN GHANI , Senior Management , A

An excellent piece of input by you for the sales force to understand the steps. Well appreciated.

I suggest that Bayt does the favour of sharing your input to the members of the sales stream.

Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

To Mr Chehou Oussoumanou

 

Respected Sir

I agree with you Philip Kotler is the most well know authority on marketing management. He along with Kevin Keller are co-authors of the most popular books in marketing management.

I think the best example of CCDVTP would be the Sony walkman.

·         It was a product that created its own market and made Sony a world famous  brand.

·         Sony created the product

·         Communicated to the target audience the youth

·         Delivered the product at the right price making profit from the large volume of sales

·         Understood the target market the Young Urban professionals (Yuppies)who could listen to music while walking, waiting in a queue any where they wanted.

·         Made huge profits from the innovative product.  

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