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Today CRM software is known as a complete solution for marketing, sales and customer care. One of the capabilities that help CRM software become an effective customer care support tool is the integration with the IP PBX. Integrating IP PBX with CRM software will help your business retain customers better. What is a virtual switchboard? Virtual switchboard or IP PBX say simply a switchboard used entirely through the internet (instead of pulling lines from the post office). IP PBX only works when there is an Internet connection. Enterprises using the virtual switchboard service can use on: IP phone, On computer, On Smartphone, ... Integrate IP PBX with CRM software Integrating CRM applications with meaningful IP radio allows automatic access to caller data based on callerID information of the caller from the CRM database. Some important features of IP PBX on CRM software Some features of call center on CRM software can be mentioned as follows: Identify customer information when there is an incoming call When a customer calls to the switchboard number, the software will automatically ring the notification. If this customer already has data and is stored on the CRM software, all customer details will be displayed to help customer care staff easily capture customer information, calendar. history of previous work with customers "Click to call" directly on the software Users can click immediately to call any phone number on the software without having to re-dial the number on the phone. Conversely, when there is an incoming call, information about the call is displayed on the screen of the CRM so that the customer care staff can capture the information before answering.3. Record and store call information Support to integrate with the switchboard to store the recording files of call content and manage the recording files to listen again to improve the quality of customer care services of the business.4. View the statistics report on the switchboard Staff and managers can
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