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A good marketer can analyze, test, and balance new strategies and hypotheses with proven strategies. When you are hiring, Keep in mind that you might not see immediate results. Building a social media account can take time. Set the interview rounds in a way that will help you in choosing a marketer who thinks critically will be able to analyze what works best to help you grow your audience more efficiently. Along with that, make sure that the SMM expert has the skills to choose the best social media marketing priorities for your business.
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Recently I could see that Facebook and LinkedIn works better.
However, product matters.