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The eCommerce market in India is increasing on a daily basis, attracting many retailers who want to create an online store to expand their business globally. We all know that India is the world's second-most populated country, with 1.2 billion inhabitants.
Although India's per-capita purchasing power is low, the country remains the most appealing rising market for the eCommerce industry.
The main issue is that eCommerce enterprises or retailers face numerous hurdles in the Indian market, making it difficult for them to establish themselves and conduct business.
The following are the top five problems that eCommerce enterprises in India face:
1st Challenge – In India, Cash on delivery is the preferred payment mode
In India, most people prefer to pay cash on delivery due to the low credit card diffusion and low trust in online transactions. Not like electronic payments, manual cash collection is quite perilous, expensive, and laborious.
2nd Challenge – Internet Penetration is Low
In India, Internet penetration is quite low as compared to several western countries like the USA, UK, France, and more. Still, the country is a small fraction of what other countries are getting.
Moreover, the quality of connectivity is low in various regions. However, these both problems are slowly disappearing. In the next few years, the connectivity problems will disappear from the list of challenges to eCommerce in India.
3rd Challenge – Indian Customers Return Much of Their Products They Buy Online
ECommerce in India indeed has lots of first-time buyers. It means, they are still not sure about what to expect from eCommerce websites; thus, purchasers fall prey to hard sell. Finally, when the product is delivered, they started feeling regret and return the goods.
Therefore, customers’ regret is the biggest problem majorly in India. For eCommerce retailers, returns are extremely expensive as it shows some unique challenges and it becomes more difficult in cross-border eCommerce.
4th Challenge – Many Times, Postal Addresses are not consistent
Once if you place an online order, you will get a call from the company, asking about your exact location. The given address is not enough because there is always a little standardization while writing post addresses. It is also one of the biggest challenges faced by eCommerce in India.
5th Challenge – Features Phones Rule The Roost
When it comes to the total number of users of mobile phones in India, it is extremely high as various people still use feature phones, not smartphones.
The consumer group is still unable to make eCommerce purchases on the move while the country is still away from the scales tipping in favor of smartphones. With the increasing number of smartphone users, the demand for online shopping also goes up automatically.
6th Challenge – Security and Privacy
These days, the more pressing issues related to e-commerce are privacy and security. There is no protection offered either by site or outside watchdogs against problems created by endangering one’s privacy.
7th Challenge – Supply Chain Issues
Many a time, timely delivery is a major challenge faced based upon the infrastructure, location, and unavoidable roadblocks during transitions that lead to the cancellation of orders. An annoyed customer is a lost cause if the product is not delivered on time. This is a tedious procedure that requires a lot of R&D on part of all the e-commerce platforms selecting the supply chain model. So, these were the top challenges that were majorly faced by eCommerce businesses in India. It is also important to note that eCommerce giants are increasing in India, and many cross-border eCommerce to India are also expanding. So, if you also want to make an online store for your business, you should hire a professional eCommerce developer.”
So, these were the top challenges that were majorly faced by eCommerce businesses in India. It is also important to note that eCommerce giants are increasing in India, and many cross-border eCommerce to India are also expanding.
So, if you also want to make an online store for your business, you should hire a professional eCommerce development company like WebClues Infotech – A foremost eCommerce app development company that serves globally. They have a team of eCommerce developers who are well-versed with the latest technologies in the field. They provide you with the best eCommerce solutions for your business.
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