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Some people believe using AI in a professional environment is like cheating (or that you are not qualified for the role since you need assistance from AI) while others believe that using AI will lead to an increase in your productivity and the speed of your workflow
Using AI is benefitial to a Digital Marketer when you use it as a toll to research and increase productivity and also to improve on what you are already good at.
AS one who has taken a course on Ai Prompting I have seen its usefulness in helping one clarify a thought line or an idea.
As a professional one should not fully depend on AI but use it as an assistant only, this way it will not replace your thinking or creativity. Stay the boss, dictate the prompts and lead the conversation.
AI in marketing is pretty amazing, but how you view it really depends on how you use it. On one side, AI is like having an extra set of hands that can handle the grunt work—analyzing data, automating tasks, and even helping with content creation. This frees up time for marketers to focus on the creative and strategic stuff, making the whole process faster and more efficient.
But I get why some people are cautious. There’s a concern that if we lean too heavily on AI, we might lose the human touch that makes marketing really connect with people. After all, AI can crunch numbers, but it doesn’t have the same instinct for what makes a brand’s message truly resonate.
Personally, I see AI as a super helpful assistant, not a threat. It’s all about balance—using AI to handle the heavy lifting while keeping the human creativity and intuition front and center. When you combine the two, that’s when you really get the best of both worlds.
AI can be a valuable assistant for marketing specialists, enhancing productivity and providing data-driven insights. While some may view its use as a crutch, leveraging AI effectively can lead to more strategic and creative marketing efforts.
