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Each work characteristics and functions and there is a difference between normal sales department and marketing department.
Sales department goals is for near future.
The marketing department goals is for far future development needs accurately and continuously ..
Marketing is very broader field comprising of so many different concepts, for example if you consider marketing as an iceberg sales and business development are part of it. Marketing help in making sales superfluous
Marketing is very broader field comprising of so many different concepts, for example if you consider marketing as an iceberg sales and business development are part of it. Marketing help in making sales superfluous.
Marketing starts from identyfing the needs of the customer , to designing the product , promoting the product and focuses on customer satisfaction.
Business development is part of marketing if the organisation has done good research it will come to know which markets to targets who are the potential customers etc. No one can go directly into the market without proper research and marketing makes it easy and possible to know what startegies to develop inorder to achieve the goals.
So In my view they are not the two sides of the same coin. As Marketing covers lots of concepts and sales and business development are just a part of it.
Business development & marketing is interlink with each other , work like a chain. for business development you need coordination with marketing department who directly linked with customers. to know the demand of customer you developed your product on the basis of SWOT analyisis.
To identify the need of customer1st link is marketing people & feed back , R&D and the development. Any loophole chain will not completed.
introduction of more products/services (or even divesification), setting up franchisies, acquisitions, mergers ,etc leads to business development , it's the effort of a firm to increase its worth in terms of market share, capital and its involvement in the economy, while marketing& sales improves the customer database thus increases the profit..
In my opinion , marketing and sales are parts of a business development cycle.
Every proper business development process would include these two. If you watch only marketing and sales, these two are interrelated.
Sales and Marketing are tools for developing business. They are tools from a group of tools that comprise business development. There are plenty of other tools that are used to enhance business performance and hence grow your business. Business development means assisting the business in increasing its RoI and decreasing its TCO.
