أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
With the rise of multi-channel advertising, brands face challenges in accurately measuring the ROI across different platforms. This question seeks insights into the most effective methods for evaluating the performance and impact of campaigns that span digital, TV, print, and out-of-home (OOH) advertising channels
