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The RACE framework (Reach, Act, Convert, Engage) is a great tool for guiding digital marketing strategies, but figuring out what really works at each stage can be a bit of a puzzle. Reaching new audiences is just the start; it’s all about how we engage them and keep their interest. Plus, with the digital landscape changing so quickly, we often face unexpected challenges. I’d love to hear about the strategies that have worked well for you and any hurdles you’ve had to overcome. Let’s share our experiences and learn from each other!