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A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate
It is a combination of subtle cues that gives a solid first impression.
It should be a quick read that conveys clearly what your name is along with colors and shapes that indicate further what your brand represents.
These are the important things to make good logo.1. Simple2. Memorable3. Timeless4. Versatile5. Appropriate
Well in my opinion, it has to be original, easy to describe, archive a good effect and it must suit the target audience. And very important, it must be adaptable and flexible.