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People are becoming more tech and internet savvy. They prefer looking for reviews or feedback of the others before deciding whether to use a service or not.
Catering is not different. A blog will definitely help your get noticed when people search online for catering service.
Besides, it shows people that you are genuinely interested in helping your target customers are not just doing it for the sake of money.
You can write on topics that will show your expertise in catering business.
To get an idea of which topics you can write about on your blog, check out the article here
Blogging success doesn't happen over night. It takes time and efforts but it is worth it.