What is an effective marketing strategy for Online Financial Products ?

A financial product related to the stock market may be long-term or short-term in yield. So the first goal would be to identify which category of products caters to which target group.

Once you have a target group established, identify the sources of interaction - web portals they access, social pages they visit, the content that engages them - basically, categorize and evaluate all sources of possible interaction with prospective clients.

From hereon-in, you decide on a budget and based on research you assign weightages to the online activities. Relative to the weightages, allocate the budget to each activity in terms of money and marketing timescale, both.

Ideal channels for financial products would be:

- Ads/paid articles on financial news pages on the internet

- Publications in financial magazines/newspaper sections

- Televised media can be attracted in case it is a large-scale financial product. this content can be routed to YouTube later for added effect

- Use of social media to build an engaging community of interested professionals

- Heavy reliability on service and delivery to convert a client into a word-of-mouth propogator

Any activity for financial products should be in line with global and regional regulatory means, so a good bet would be to analyse this before you begin with your marketing activity. It would give a good outlook to the means that can be used to your benefit.

Dear Amarjeet,

I beleive that we have the best Online Marketing Strategy at Pulse Technologies - KSA, my company where we working hard to be the exclusive in this field.

Our Online Marketing Strategy Ethics:

1. 1. Start with a web promotion plan and an effective web design and development strategy.

1. 1. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

1. 1. Learn to use Email Marketing Effectively.

1. 1. Dominate your marketing niche with affiliate, reseller, and associate programs.

1. 1. Request an analysis from an Internet marketing coach or Internet marketing consultant.

1. 1. Build a responsive opt-in email list.

1. 1. Publish articles or get listed in news stories.

1. 1. Write and publish online press releases.

1. 1. Facilitate and run contests and giveaways via your web site.

1. Blog and interact with your visitors.

How we do that:

1. Develop your brand name and image before communicating with your market.
2. Study your competitors.
3. Study your market.
4. Mimic the successful marketing strategies of your competitors.
5. Create a multi-faceted Internet marketing strategy.
6. Set up tracking capabilities for all of your campaigns.
7. Launch your campaign in the same few days and weeks.
8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.

By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.

Best Regards,  

Hany Sewilam Abdel Hamid

Business Development Manager

Entrepreneurship Coach & Consultant              

- http://www.sewilam.com

- facebook.com /Orkanza

- twitter.com /HanySewilam

Make a simple and targeted insight into why a potential customer would use your products. More specifically, what is the core required that your product or service will meet? Is it to assist your customers get through the day more easily? Does their job more efficiently? Be respected and admired by friends? Your offering should be designed to fulfill customer requirements better than the competition.

See more at https://www.fourquadrant.com/marketing-strategies-vary-by-marketing-goal/