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content marketing is really strategically looking at what you're doing from a marketing and communications perspective, and how you are going to make images, words, stories that people are going to want to share with others. And that's really what content marketing boils down to. So, the goal of content marketing should always be about getting your immediate audience to share what you've created with their audiences. So your potential customer base, or people who already have your product; they know about you. Reaching them is easy, but what makes the Web so powerful is when somebody else shares information about you. I may not care about your company, because I've never heard of it yet, but if one of my friends who is a fan of your product shares something you've created, all of a sudden now it's on my radar. And the hope is that, wow! I'll be so excited by it that maybe I'll come purchase your product or service, or at least find out more. In the best possible situation, I'll be so excited by that content, that I'll share it. And that social reaching out beyond communities is why content marketing in today's world is so exciting.
This article is a good Introduction to Content Marketing. How successful companies like John Deere or Procter & Gamble used it to build trust and loyalty among its consumer base. It also outlines a basic content marketing strategy.
maketing of a " Concept which is involved in the design of a product".
Content marketing is a marketing technique or the strategy of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience but of course with the objective of driving profitable customer action. It is with the value.
The goal should be is to provide as much value from your content marketing to as much of your target audience as possible.
Marketing today has moved beyond the boundaries of region and nationality. With the changing trends throughout the globe we see an increased need to communicate and reach the right people. Social, digital and mobile web are the new trends of this marketing era and call for an altogether different approach to communication patterns.
Today, content marketing has become the art of storytelling where you involve your audience in the story of your brand. Story telling is an art that needs to be learnt and with the growing trend of this form of marketing, there is an increase in the amount of interest in today’s marketers for effective content marketing.
Trends have changed and buyers have now access to both official and unofficial stories of the brand. There are testimonials, blogs and all types of content available on the social media today and this has resulted in an increased awareness and has tweaked future of content marketing and that is:
1) Growth in the visual appeal of the content used on both the social and digital web
2) It will no longer be quantity; the trend is more towards quantity with quality so as to provide right information at the right time
3) Train and develop journalists who can tell your brand story
4) Trend is toward the buyer-centric stories where the buyer is put first
5) Mobile web will result in downsizing the amount of content into easy to access information on the go.
