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You can give me both online and offline media strategy to reach out young women of MENA region for a Women brand. What kind of social media should be targeted ? What sites are frequently visited by them ? etc
Some questions here - what is the product, any particular nationality. Apart from the usual social media I would say Instagram is pretty underused when it comes to marketing.
I know it has great potential becuase I have seen it as a consumer. I found about an amazing brand due to Pose - a style photo sharing app. I am now following the brand on Instagram and though the product is expensive, i heavily reccomend it to my friends.
Instagram used the wisdom that a picture is worth a thousand words - so if you are a fashion brand or say a beauty service aim to post great image content everyday. But posting is only10% of the game - First, you need to also activly used common Instagram hashtags such as these.
Second, you need to like or 'heart' posts activly on Instagram. Hearting posts or liking other peoples posts will get them to check your great content.
I'll ony be able to answer this question after a proper break-down of the MENA, as it is much diverse than one thinks.
North African leadies are different than Egyptians or Sudanese. The levant (sham) ladies are different than women in the GCC area.
I'd love to answer you, but I'd do proper segmentation & research.
