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by maximizing unique visitors to Website content through the use of social media activity.Social Media Optimization(SMO) is somewhat like Search Engine Optimization (SEO), but differs in that the aim is to drive unique visitors to Website content from sources other than search engines such as Google or Bing etc.
five rules for carrying out SEO:
Create shareable content
Make sharing easy
Reward engagement
Proactively share content
Encourage the mashup
Generally speaking, SEO and SMO are synonymous, or have grown to be codependent. An online media strategist employs both processes to maximize site traffic and activity. Social media, or SMO, is now vital to increase your presence in search rankings.
Simply create easy-and-fast-to-read, tactful and sound content, make it easy to share across a wide range of social platforms--depending on the content that you are offering--thus increase your authority. Increasing authority, presence in search rankings, means higher search rankings.
Now, with the Hummingbird update, I believe Google is going to activate the full potential and purpose of G+. That is, if your business's G+ page or account is rather powerful, attractive and has plusers following you, it will increase your authority and visibility in search rankings.
In the way that customers expect a toll free number, web site and blog, they are beginning to expect the businesses they engage with to be social. That means having a presence in the social networks that are most relevant to customers. Spending a small amount of time consistently on interaction and relationship building can go a long way towards developing a community.
The key is picking the right platform. It might be a LinkedIn group, Facebook Fan page or a niche forum. Try out a social media-monitoring tool like Bottlenose, or social search tools like Topsy to get an idea of which social websites might be good places to engage with potential customers.
Don’t be afraid to repurpose content. What you create on the newsletter, blog and resource center can be modified and cross-promoted with social networking and media sharing sites.
