ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

The future of branding belongs to storytellers who understand the hero’s journey in the context of modern, mobile life?

Do you agree? Does your brand inspire people to respond to the call for adventure, whether through providing information, tools or a catalyst? Does it help them overcome the obstacles they will face on the path, either by making sure they have nourishment, transportation, tools, information or access to other people? Does it provide guidance, support, or a framework in which the story of the process, with all its ups and downs, can be documented and shared in real time? If your brand doesn’t serve any of the segments in the hero’s journey, you’re right to be concerned about the future.

user-image
تم إضافة السؤال من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO
تاريخ النشر: 2013/11/16
Tanveer Ahmad Niazi
من قبل Tanveer Ahmad Niazi , CEO (Self-employed) , Project Management Training & Consultant

Yes I agree

ZAREEF KHAN
من قبل ZAREEF KHAN , sales mananger , anant dream developer india pvt ltd

really i m totlly  agree with u

Sidrah Nadeem
من قبل Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

You've got to have something that people go away with and remember other than just the product. Hence branding is more than just selling a product or service, it's that emotional or psychological link you form that brings customer back to you, that makes them feel complete/special.

Evelyn Eru
من قبل Evelyn Eru , Head, Corporate Communications , Exact Petroleum Group Limited

I agree with Sidrah, branding is not just about passing a message across it involves or require a lot more. Now more than ever people want to identify with a brand they feel a connection to not just because of their product or services but because it speaks to them in one way or the other, hence we talk about a brands goal to increase customer loyalty, exceed customer expectations as well as ROI.

المزيد من الأسئلة المماثلة