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would like to know cases of brands changing names of their famous products and impact it may cause since customers are very aware of the name and associate it to their buying decision.
Honda Motor Cycle
Blue Ribbon - Nike
Vodafone
supperhigh-risegegging (American Eagle Brand), more flexible and comfortable.
Alot of companies change names but it may be caused by the company has been bought or it has join other company and use the other brand as in sales marketing
. Buzz changed to Tigo
One of the most recognised is "Blue Ribbon - Nike"
Enagic Kangen Water Ionizer
Vodafone
Honda Motor Cycle
Maruti Suzuki
IN MY AUTOMOBILE SALES LINE TOYOTA BUY OUR MARUTI PRODUCT BALENO CAR AND THEN GIVE A NAME GLENZZA.
ALSO IN MARKET HUTCH CONVERTED INTO VODAPHONE NOW ITS CONVERTED IN Vi
In customer assisatnce there should NOT BE choosing whos first and who is last..both customer needs attentions depends on their immediate needs..accomodate both create a guest connect relation attitude and know their needs and by that not only you learn their purpose of visits but also yoou built a long last connect to the customers.
HUTCH to VODAFONE IN INDIA
Every brand has a good name on it,what matters here is in every branding theres always an innovation within for the better results of a life cycle.
Brand names are highly essential for any business and palys a major role in being recoginzed and demanded by customers, hence, its placement should be made very carefully considering the market conditions, needs and wants. The name changed within the cycyle does have an impact but with a perfectly curated strategy, the polpularity and winning moments can be achieved by the team.
Examples - In South East Asia, India, Hutch to Vodafone. Blue Ribbon to Nike, Tote'm stores to 07 eleven and mobinil to orange.
