Customer loyalty program VS. customer after sales service.which one is getting more customers back?are they really working in getting repeated orders?

customer loyalty program you will deal with repeat customers

after sale for all customers

Customer loyalty program & customer after sales services are all sub-sets of Customer Relationship Management (CRM). It is important to understand that the integration of all these depedenat sub-sets of CRM is vital. These aspects need to be integrated & collaborated to achieve better CRM results. Therefore in this dynamic global business environment, its better to consider all these aspects are very important & necessary in achieving success in business.

Loyalty package is time framed and focused only on singular product or service and will always cost additional costs in the form of rewards while customer after sales service is encompassing and will speak of a vendor's commitment. Because of this, after sales service will have a stronger and longer lasting impression on the customers. Most customers will prefer comfort level and feeling of achievement when buying. In most cases, only the misers and corrupt will long for rewards.

Yes, absolutely it works. Customer loyalty program is partial part of customer after sales service. If customer is satisfy with post purchase service then he will be loyal to brand. In respect to customer loyalty it can be sales experience and post service experience. In fact, due to satisfy customer a company will get repeated orders but at the same time company can earn new orders due to mouth publicity as it is today's trend.

Customer loyalty programmes are part of well maintanted after sales marketing strategy. As long is based on the customer insight, it is very likely to enhance after sale experience. However loyalty programmes are usually limited to particular product or service so they usually are very effective if there is achievable timeframe/action plan for the customer to boost repeat of purchase. 

The customer after sales service works for exclusive products, limited edition ones, very expensive goods. Great after sales experience creates opportunity for brand advocacy and increase revenue in longer period of time if used as the only strategy.

Customer loyalty programs, in my opinion, are aimed at a target group of customers; repeat customers, and therefore the outcome is limited only to the repeat customers. A new customer gets nothing out of it. Whereas after sales services are for all customers, It leaves deeper satisfaction and makes way for a potential repeat customer

In my opinion,

 

Both are efficient but in different scenarios,

 

Loyalty program in my opinion be applied for niche market.

Whereas if you give after sales service to masses you will get more customers coming back. 

Yes client attraction once again

I would say a mix of both. Loyalty programs are more focused on the aspect of 'customer delight' whereas aftersales is more focused on converting a 'negative experience into a positive one', i.e. service recovery. They are not at all related and one cannot replace the other. A balance of50-50 should be maintained by a good company to retain and get repeat customers and referrals.