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Does Shazam integration in TV advertising is the future of multi platform campaign?

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تم إضافة السؤال من قبل مستخدم محذوف‎
تاريخ النشر: 2012/12/03
مستخدم محذوف‎
من قبل مستخدم محذوف‎

In France SFR a major telecom company did an innovative one night campaign with Shazam as a partner.
If you Shazam the TV commercial in live you get trough the application access to a live concert.
MAI LAN a young artist get 60 000 viewers for her live concert sponsored by SFR.
That shows that the digital media industry is now a major actor in advertising.

Roba Al-Assi
من قبل Roba Al-Assi , Brand and Communications Director , Bayt.com

It's an interesting question.
Second screen technology whether it's through smartphones, tablets, etc.
is definitely the future of multi-platform campaigns.

المزيد من الأسئلة المماثلة