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Strategy making is a collection of business processes. The main ones are:
- Define your strenghts
- Study your targeted market and define how you can capitalize on your strengths
- Define your weaknesses
- Define the external threats and prioritize handling your weaknesses to mitigate most if not all of these threats
- Clearly define the customers' needs in your targeted markets
- Define your competitive advantages compared to your competitors
- Define your strategies based on the above
