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More and more people using Internet to get to the information's, locations, etc. Are Ad Word's and SEO an important part of advertising for a company or branches or is the written way and the way from mouth to mouth the better way to advertise a company or branches.
Both are very important go enhance business. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
if your brand is a well known (Toyota - Pepsi - Samsung, etc.) you can put it aside for some time if you wanna allocate the budget for something else, but they are still importat and have to be done.
Internet has become an indispensible source of information and has changed the habit of gathering the same. So definitely Ad Word and SEO have more relevant and important than ever.
Nowadays internet is very big part business and everything but should maintain high value image and professionalism as good advertisement because one negativity come around this can easily bring us down.
of course SEO is a very important one for a comany : it gives it a biggest vibility on social medias.Those places are soimportant
Agreed with colleagues answers
Written way and WOM works well for all industries, but Adword and SEO is there to provide tangibilty to the result.
So yes, in todays online space it is important and it complements the other forms of advertising.
If company needs sales then for sure SEO is important in this Modern Era and If company needs more sales and more fast then Google Adword is important/required.