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Well. In my point of view to be a best PR you must be a good communicator (1 -Communication skills), a good researcher (2- Research skills), a good writer (3- Wittig skills) a polyglot and poly cultivated (4- International mindset) and a strategic and creative thinker (5- Creativity) And that’s just my opinion and what's your?
Hope the following info might help in answering your question:
Top5 Public Relations Skills
1. Writing
You can’t get away from the need for excellent, persuasive, grammatically correct writing. Today’s texting generation may find it difficult to embrace this more traditional public relations skill, but they’ll have to embrace it in order to be successful.
The shift here is that the audience public relations practitioners are writing for has changed. It’s no longer primarily a full-time journalist audience. With today’s social media tools, and the Internet in general, public relations pros write just as much for the end-user, the target audience, as they do for the media.
Also, the writing public relations practitioners do has changed based on what screen they’re writing for: TV, computer, tablet, mobile phone, etc., and what publication they’re writing for: traditional or digital, in a newsletter, email, magazine, blog, newspaper, etc.
2. Creativity
Given the complexity of today’s communication channels, and the amount of information each of us are bombarded with every day (probably more than our grandparents consumed in a year), it’s incumbent upon professional communicators to be creative in how they craft and deliver messages.
Creativity goes into everything a good public relations professional does. It applies to the development of every message and delivery mechanism. It applies to how they represent their employer or client and the kinds of activities and events they produce.
3. Familiarity with Publishing Tools
With the advent of the Internet and social media tools, the public relations toolkit has simply exploded. In a matter of only a handful of years we’ve gone from perhaps a half-dozen media channels to hundreds, if not thousands.
Today’s public relations professional should be familiar with the myriad of traditional and digital communication channels in order to identify the best opportunity for their client, employer, etc.
4. Professionalism
In a profession so often belittled, criticized and made fun of, core values of advocacy, honesty, expertise, independence, loyalty and fairness are important for the serious public relations practitioner.
In2000 the Public Relations Society of America published its current code of ethics which outlines why those six core values are important as well as core principles for the ethical practice of public relations.
5. Personable
An accomplished public relations professional is good with people. The profession needs people who are unites, not dividers. People who help others get along and enjoy working to foster better communication in our sometimes confrontational world.
In the words of Michael Jackson, public relations needs workers who would agree with his statement: “I’m a lover, not a fighter.”
communication skills
writing skills
research skills
creativity
understanding of customer need
According to me the top5 Public Relation Skills are as bellow:
- Brand building
- Effective communication
- Performance management
- Clear goals to achieve through each of these relationships
- Clear alignment with approved organizational goals
- Value based
Communicate; Able to talk on all issues business or personal with an open mind.
Friendliness; A friendly nature will always help in strengthening of ties and when you are a friend you will be able to guide and force your ideas to help building a long term business relationship.
Helpfulness; Should be able to help in awkward situations but without compromising on business issues.
Customer Service; Attention and Top Quality customer service will also help in building relationships
Confidence Building ; Able to sort out their problems and getting back to them with even if there is no solution at hand. That will give them confidence tha we are on priority.
The top five Public Relations Skills that are necessary to be successful within the field:
* Extroverted, friendly attitude and strong communicaton skills to approach customers and potential business partner professionals.
*Multicultural, open mindset to accept the melting pot of diversified cultures, languages, nationalities, customs and ideas of world.
* Practicality, professionalism, and creative approach when dealing with any situation.
* The adaptable ability to grow and flourish in a fluctuating business market and world.
1. Communication skills.
2. Partnership skills.
3. Event management skills.
4. Writing and editing skills.
5. Creative thinking skills.
1. Communication skills.
2. Customer Education .
3. Customer Service Orientation .
4. Relationship Building.
5. Critical thinking & Problem solving
