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Mass production or Batch production depends on the type of product and the demand in the market.
Mass production is best strategy where we have High volume and low mix products.
Mass production suits very well when you have large volumes to be produced and high demand for the same. Mass production is highly economical, which is a secret of Successful Chinese incursion in to global markets.
For such requirement, Batch production never works economically. Also, limitation of batch work is highly skill intensive as specialized machines can't be built for low volumes. Quality management is much better in mass production with high automation possible.
Mass Production is a concept that is applicable when you have a great demand for your products and the ability to build a large scale production factory . Here you can enjoy the benifits of mass production which includes less fixed cost per unit and reduction of raw material cost in addition to offering a very competative price in markets . If it is not applicable then normal production accoding to your resources is due.
Mass production is not right because it will affect on stock value every month ,The best method is KANBAN
Adopting mass production is not always the right strategy. That depends largely on your sales forecast and ROI for the investments you may need to make to increase your production capacity.
The substitute (and the common approach followed by todays manufacturers) is to make-to-order and adjust your supply processes to match anticipated demand.
It depends on your kind of product, market demand, customers and consumers.
It depends on your product, customers and market.