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- Companies seek to design business models that meet customer needs better than competitors. Success depends on the ability to Design, Make, and Deliver innovative, high quality, low cost products and services that customers demand.
- Winning strategies should help the company do more than just beat the competition; they should help the company meet the real needs of customers.
- Supply chain management seeks to leverage the resources and skills of diverse companies in the supply chain to deliver exceptional value to the end customer.