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Sales people have to face negotiation every day, with almost every customer ............understanding difference in Win-Lose & Win -Win is important !!
For example ther is deal between 2 parties or clients, A & B, for a contract. if A & B have done the cotract it means there is a win - win negotiations, it means bot are aggre with each others terms and conditions, policies , procedures.
But in another case they dont have contract it mans there is Win - Los negotiation, as both parties are not aggred with conditions, policies etc
Win-Lose negotiation when communication lacking occured.
Win-Win while build a good understanding.
There are two scenarios for the negotiation Win-Win & Win- Lose.
Briefly Both of them depend on level of the Business relationships of the both negotiating parties when the climate of negotiation is postive and each one trust other and long history of good dealings then the results of negotiation will lead to the Win-Win scenario as each one feel as a winner.
Other scenario happens when the both parties have not had long history of the successful dealing and the agreement will not meet desires of one party. Therefore, One of them feel winner and other is less likely to accept this result and feel as a loser this Output is Win-Lose Negotiation.
A win - lose negotiation you have to beat the other one to win it but a win - win negotiation you talk till you reach a point where both of you are winners