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The heart of any business strategy is a Marketing strategy. Business exist to deliver products that satisfy customers. What are the marketing mix ?

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تم إضافة السؤال من قبل Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd
تاريخ النشر: 2013/12/23
Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

Marketing mix would contain all the activates that lead to a sale .

·         Would include advertising –the media could vary from radio to the internet depending on the target audience

·         Would include channel partners – or dealerships , how to motivate them to maximize sales.

·         A sale force to cater to the dealership machinery

·         Should also include a good customer service to retain the existing customers. Also a survey mechanism to understand the customer reaction to the product or service offered by the company and to take remedial measures before they hit the social media and voice their opinion against the company.

Fazal Ebrahim Dawood
من قبل Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

Hello Anoop, 

 

Let's say Retail - FMCG - Hypermarkets 

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

The marketing mix is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).

Marlowie Hatulan
من قبل Marlowie Hatulan , Banquet Manager , Radisson Blu Hotel

Thank you all for this information..Regarding Mr. Anoopd inquiry, I am currently involved hotel services mainly on events management and food and beverages services.

Anoop Ravindran
من قبل Anoop Ravindran , Vice President- Global Business Operations , intiGrow Pvt Ltd

Depends exclusively on your business model and Industry...Can you please specify more on the details such as which industry, what type of customers and partners you work with?

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