What is the logical connection between the components of the integrated marketing communication?

I think the logical connection is the communication channels that are used to deliver the messages, that is, the effort to deliver a clear, consistent and compelling message about an organisation and its products necessitates the use of carefully integrated and coordinated channels of communication.

Integrated Marketing Communications (IMC)is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix varia bles) should blend together to present a unified message.   Note that an IMC plan is NOT a marketing plan. An IMC plan is the portion of the marketing plan that involves all promotional aspects of the marketing plan. All communications with customers, including but not limited to: • personal selling • consumer sales promotions • trade (channel) promotions • advertising • public relations • corporate as well as product positioning • customer service experiences are included in a complete IMC plan. Each of these different communication types must be aligned with and in support of each other and the overall positioning (Value Image) of company.  

to have a working marketing communication we should have a follow up with our costumers, also we need to have a link or phone number that allows people to communicate with us for more detials if needed. 

we can try to do some outreach so we can know if our markiting plan is effective or not and do the necessary adjusments if needed

Through Marketing Communication it is possible

Social Media is the best connection for integrated marketing

IMC is basically planning in a systematic way in order to determine the most effective and consistent message for appropriate target audiences.

We might briefly define IMC as the planning and execution of all types of advertising-like and promotion-like messages selected for a brand, service, or company, in order to meet a common set of communication objectives, or more particularly, to support a single ‘ positioning ’ . We believe strongly that the key to IMC is planning, and the ability is to deliver a consistent message.

Kotler (2003) defines IMC as ‘ a way of looking at the whole marketing process from the viewpoint of the customer .

Another definition of the Integrated Marketing Communication is that a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer.”

Its major components are:

1. Client Centered: Client-centered business owners understand that “communications” is the essential keyword in integrated marketing. 

2. Product Design: Once they determine the requirements of their potential clients, they create the appropriate product design.

3. Promotion: An integrated marketing communications strategy would focus on the advertisements in the places where customers are most likely to see them.

4. Tracking: Tracking the success of your promotions, either with sophisticated metrics or analytics,

5. Leverage: Every marketing channel has its specific strengths and weaknesses. Marketers know how to leverage the strengths of one marketing channel, in order to offset the weaknesses of another.

6. Brand Identity: The stronger your brand identity, the easier it is to market it across a variety of channels.

7. Synergy: A successful IMC strategy has an overwhelming need for synergy. Every type of communication must sing in a single voice, which harmonizes with your brand identity.

8. Earned Media: Paid media is advertising that you pay for. This might even include social media, because you have to pay for your Internet access. Earned media comes from being newsworthy. Newspaper articles, television news, magazines and blog posts by others all constitute earned media. 

9. Educated Consumers: We know that educated consumer is our best customer.

10. Event Sponsorship: Event sponsorship is a highly effective, though expensive means of marketing. As the sponsor of an event, you will be allowed to hang your banner, and give out company literature. 

You can's separate even a single component from the rest.  If you try to omit one of the these you will get the different result and that could be the disaster.

 

1. Planning , Promotion. 2. Sales Forecasting 3. Sales Management 4. Customer Relationship Management 5. Achiving Sales Target.

First of all , you have to do STP (Segmentation, Targeting , Poisitioing ) analysis to your marketing mixture ( The Ps) then you can define the relevant communication channels ... Positioning will help you to define the required budget and this is the most thought part with executives.