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Please give an example of how Social Media has NOT worked for a particular company or product?

Most often we look at successful cases to learn and replicate, however the cases for failures and mis-executions far outnumber the successful ones. What according to you is one the key differentiatiors of these failed social media attempts? Any examples you can share would be great.

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تاريخ النشر: 2014/01/13
aaron christian christian
من قبل aaron christian christian , Multi -site Operations Manager , BSKYB

Social media is effective in every company I have personally worked with. Its making sure it is utilised in the right manner. Say social media doesn't work is the same as saying marketing in general doesn't work

Denis Wekesa
من قبل Denis Wekesa , Operations Manager , Nnessa Enterprises Ltd Nrb

When doctors went on strike here, many pharmaceuticals made huge profits due to influx of patients thronging in for prescriptions. Although not all were selling exorbitant prices, the media targeted the entire industry as a man eater society. After the strike was called off, many premises had abandoned bad image

sardar yasir baig
من قبل sardar yasir baig , public relation officer , read foundation

its a gernal principle that "the thing which looks will sold" so to sold any thing or deliver any services must have to be advertise in the public and win the public heart and public openion about your company and about your services. So any company who will not advertise its services will not successfully obtain its targets.

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