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The basic purpose of Business Intelligence is to measure an organization's progress towards achievement of its strategic and business goals. By identifying key measures that can provide vital information on progress of not only sales numbers, but also of all ongoing initiatives, an organization can benefit from early warnings and identify areas of improvement. It is about converting relational data collected from all streams into vital information that can help organizations become proactive.
Carefully designed BI strategy can put an organization far ahead of competition.
its a decesion support system, deliver the information to the decision makers to make the decesion in the right time.
the BI solution make added value if it built in the rigth way, to fullfill the managers requirements
of course the BI has many analysis applications (like OLAP cube , data mining ..) , and the value come from implementing this application in the right way
It gives enhanced decision making capabilities to key busines stakeholders to choose areas of focus for rightful investments to be made.
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To take any decision historical data analysis of an organization is important, on what basis you can take any plan or set a strategy for the organization.BI , an analytical reporting tool, do this for the decesion maker just by giving a click