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Hi Habibulla,
Every product with have its target audience / end customer for whom the entire marketing tool is being used . Traditionally the recall value of the audio video medium is much more than the print media & pr activity. So as per the budgets available , the print media & pr activity can create a stir , but the visual medium whether on TV, Internet will add up more interest & create more buzz about the product asa buying proposition for the customer.
Regards,
Rajiv Unnithan
Thank you for your comment Mr. Shabir, actually if we think as a comman person at office or at home spends more time tangible stuffs then on the computers which is virtual, and virtual ad just gives a glimps and only if a person clicks on it they read on means it has to be lucky to be clicked. but on the other side if its printed, even when its dusted are thrown away person see things if its importannt to be thrown or not, henece its gets teh visibilty what it intended for..... People go online for certain task and complete it and the forget the ads whihc poped up on the screen, but teh reverse is teh print media from newspaper, magzine, promotional products with printed details, stays for long around the eye of my audience.
Ya we need digitial media for marketing but i said for long lasting its print media the best...
Have a nice day ahead and will be eagerly wait for your feedback on the above,
Thanks and best regards
Habib
Hi Habibulla. I disagree with your statement. For one, customers generaly tend to throw print media away. The world is rapidly progressing in terms of digital media which is easily accisible either through web, cloud or digital media. These channels are far more cost effective and have a greater response rate.
