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I think customer service is about building a relationship and just like in personal relationships, things are not always done perfect and on time, in customer relationships things cannot always be done in this way. So, it is important to build a strong relationship so that it continues even when requests are not fullfilled on time or by the requested standards. To build this relationship, understanding, patience and communication abilities are essential.
It's the quality of product/service which affect customer service most. Apart from that there are many other factor which advesrly affect Customer Service such as Face Value of the product/service, Seperation Anxiety (Words of Mouth), Price fairness, product expertise, understanding Customer expectations & needs,and technical support/advice.