من قبل
Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
To get a better result one should prepare questionnaire on Likert Scale ...
and the data so obtained can be analysed with the help of Various marketing tools available like SPSS...
You need to be good in selecting statistical tool even to make most out of the questionnaire.
as i believe that in marketing research first of all you will need to know what are the needs of the one you are talking to in order to use it as weapons later on so i believe that asking "would that be beneficial for you ? " is a good question so that will count as an open question & it will let you know more about the customer status