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How do you see it going with Digital Marketing?
As per wikipedia :
The Internet of Things (or IoT for short) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure
But a general explaination of IoT are things that can be connected with internet and given an unique identification so that it can be managed and inventoried by computers &/or smartphones.It will make a life lot easier is our daily used objects are connected, it will save reseources, power and money.As devices are getting connected, there will be ways to track behaviour of the users better and come up with customized offering through Digital Marketing, which can lead to better conversion.