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Plenty of people say newspapers will never die because people love the feel of newsprint. So if touch is so powerful, why are newspapers closing?

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تم إضافة السؤال من قبل مستخدم محذوف‎
تاريخ النشر: 2013/06/10
Ahmed Saad
من قبل Ahmed Saad , Business Development Director , Al Ammar Group - Riyadh Saudi Arabia

The newspaper only likely for the old peoples whereas the new generations are more interesting to the platform and androids tools that is easier to use although of the world heaading to a better environment by lesspapers strategy at all life disciplines .

ahmed saeed
من قبل ahmed saeed , Salesperson , ghanduor

Really do not die newspapers But pause for a moment: This makes you think again and again Are threads that you type is suitable for your target layer Do you have a competitor and what writes and how much taken by the ratio of the market Do Gazette strong administrators in the management of subordinates We must examine and think about all this before you put your newspaper in the market The closing of newspapers is not to study the opponent and not to think, because this area is very sensitive because it has to be created credibility with customers to initially attract Look for points that stand out in the market and himself .

مستخدم محذوف‎
من قبل مستخدم محذوف‎

1.
Plenty of people say newspapers will never die because people love the feel of newsprint.
So if touch is so powerful, why are newspapers closing? The news paper industry is dying because none of them really ever believed in marketing and advertising.
Most newspapers will tell you that they have to cut costs, content and staff because ad revenue is down.
That is the first mistake.
If my car has a flat tire, I should fix the flat tire In this sense, the newspaper industry is fixing the windshield wipers.
If ad revenue is DOWN, the thing to do is bring ad revenue UP.
I work in advertising and my motto is: "It's easy to sell ice cream when it's hot, marketing means I found a way to sell it when it's snowing." I have a publication myself, and the thing to do is make sure my advertisers are being taken care of.
I help design their marketing campaign and ad concepts to make sure it's the most effective it can be.
The second way to fix the newspaper industry is to make sure their online content complements the print content.
Instead of having the same stories, the print content should focus more on investigative stories, while focusing more on "breaking" or "new" stories online.
Instead of cutting staff writers, they should take advantage of their journalists.
In this sense, this is why I also believe Huffington Post will be successful, because they figured out the journalism part already.
For the record, newspapers were supposed to die when radio and then television were invented.
It didn't, all it did was change formats.
Time for more change.

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