What is the importance of marketing in an organisation?

The heart of your business success lies in its marketing.Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. 

Marketing is the corner stone & the spine of any organization ,that means marketing is the responsible of a company industry,activity,targets,markets,segmentations & due to marketing plans & strategy u will c the clear path of ur company, u can focus on each point & go a head in the market depends on thies vision develop ur products or services depends on customers feedback & adjust ur production depends  on market need ...in few words marketing is the soul of any company.

Marketing is the leads and chances generator . 

same as blood flowing in our body..

There's no point working on an excellent strategy and producing a wonderful range of products/services if the consumer doesn't know about either one.

Marketing gets your product across to the people you've strategically planned it for. 

Most of the organisation treat marketing as support for Sales, but in actual terms, Sales comes under marketing and Marketing itself is a big umberella term which works on Internal and external environment of the Company to provide best solution for the companies goal, As a profession from Print media, i would say that Marketing when done with creatively and accirately will save most of the adverstisng cost form various media.

The marketing role is very important now a days to make your organization known and successful, for it will link you with the competitors and your customers ,so to be vissible in the market you have to benchmark your organization with your peers and be always pioneer to fulful your customer needs and their expectations, hence to promote your products and keep a good fame and name you have to build a good department of marketing equipped with high tech means as wel las a talented staff.

Marketing Promotes your company - builds awareness that you exist» Describes your products/services - let’s people know what you do» Announces new products/services» Differentiates your offerings from competitors» Brings qualified prospects to you» Helps build professional networks» Marketing = Corporate strategy: aligning company goals with customer needs» Keeps staff in the loop & motivated to work for your company» Keeps you up to date on industry trends» Let’s you know which offerings are most in line with customer objectives» Let’s you know which offerings aren’t working & should be dropped» Gives you ideas for future offerings» Positions you/your firm as expert in specialty area

The heart of your business success lies in its marketing.Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close

The success of the 

Marketing performs an experience enhancement role as well as providing opportunities for customers to co-create personal value, through participation in the brand. It makes more profit for the organization as well as creating a customer relationship.