Do you think that radio commercials are still as effective as they used to be?

Radios are still the most popular medias in the world

Dear Ghada,

It all depends on how you use it.   But how do you make it work for you?

Know Your Audience 

The first thing I always ask a new client is “Who is your customer?”  You have to have a clear understanding of your audience before you can begin to develop any advertising plan. 

Consider your product and or service and then write down who would use it.  Include in this their gender, age, income and any other factors needed to define it.

Once we know who we are trying to reach, we will use research to determine which best stations they’re listening to, and when the best time is to run spots. 

Keep Your Message Simple

You can purchase either a :60 second or a :30 second commercial   That is not a lot of time, so make sure you keep your message simple.  Don’t waste time trying to be complicated, wordy or cute.  Cut to the chase.  Your commercial should:

• Sell the benefits of your product or service
• Show the value of your product or service
• Ask for the sell with a simple, easy to remember URL or phone number.

Reach and Frequency

The number of people who will hear your message determines reach.  Frequency is how many times they will hear it.  The key is to get your message out to the largest number of your target audience (reach) as often as possible (frequency).

 Make A Plan

And stick with it!   If you want your business to grow, you have to continue to get your name, products and services out in front of your prospects and existing customers.  Simply said, you have to always be advertising.  It is said that you lose up to25% of your customers every year due to relocation, death or to your competition…can you afford to do that?

Here are the reasons why a business owner can still rely on marketing via radio advertisements in his quest to turn his targeted audience into ardent customers:

Variety

Larger Audience

Effect

Imagination

Cost Effective

Time Efficient

Availability

Internet Radio

ConclusionIn.... Tthe era of tablets and smartphones, it is astounding to find the influence of radio is as strong as ever.

Even more surprising is the breath-taking number of loyal listeners still tuning in every day, in the hope of catching a favorite song or coming across an important advertisement.

Therefore, it is clearly understandable that your marketing efforts through the radio is not going to fall.

Regards,

Hany Sewilam AbdelHamid

Head of Business Development

Entrepreneurship Coach & Consultant             

- http://www.sewilam.com

- facebook.com /Orkanza

- twitter.com /HanySewilam

Travel is always been a great leisure and stress relief for people. Now a days there are a lot of  radio stations in various languages that peple are turned to.

So radio commercials are still effective. Maybe the stregth of radio commercials is more effective than beffer.

nothing is as effective as it used to be... targeting social networks is the answer