أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
I can't name3 books, i studies Princeiple of Marketing by Philips Kotler and it was superb book covering various concepts and examples from some famous world brands.
1, Extraordinary popular delusions and the madness of crowds - by Charles Mackay
2. The Long Tail - by Chris Anderson
3. Permission Marketing - by Seth Godwin
