What is the best way to market an anti ulcer product? action plan? target audience ? price ? etc

anti ulcer differ in their classes , if it is anti H market will be directed by pharmacies if it is PPIs it is rather physician prescription. Apply the20/80 rule . prices vary according to the market , newer molecules are higher in prices

Dear sir Every launching for a pharmaceutical product start with plan First we have to get all the studies that explained the efficacy of the drug for peptic ulcer ,the difference between the new combination and the old (efficacy,side effect....) The training session on the new drug to the medical representatives should include: Knowledge on the new drug, or new product Targeting doctors ( A class) If the drug with no new combination we should focus in the quality terms and price if the price is a competent term

yes,all true but we must focus20% market leader doctors of the particulare drug to get80% sales & other benefit of that plan is that normaly other doctors follow the prescription of these leading doctors of gastro segment. any way nice answer,,