أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
If you review the John Kotter's8 steps model, the very first step is "Create the sense of urgency". This is particularly critical step, as the most powerful force is people's resistance to change. Without it, you won't be successful in moving beyond the initial inertia.